Dodge, Ram Earn Awards at Southwest Lifestyle Media Drive

November 16th, 2018 by

The very first Southwest Lifestyle Media Drive competition took place in late October and Dodge and Ram took home top honors in their categories. The 2019 Dodge Challenger SRT Hellcat Redeye was named the Performance/Luxury Southwest Lifestyle Car of the Year and the 2019 Ram 1500 Longhorn was named the Southwest Lifestyle Truck of the Year.

“Dodge Challenger SRT Hellcat Redeye is about as much fun as any vehicle we’ve driven,” Southwest Lifestyle Media Group President Becky Antioco said in a press release. “You can’t help but get a rush from the engine growl, the all-out power and the superb handling. Yet, it’s surprisingly manageable and comfortable enough to be an everyday driver — if you can resist the temptation to push the speed limit.

“The Ram 1500 Longhorn really captures the spirit of what the Southwest is all about. It perfectly handles our rugged landscapes when we’re out exploring, yet is exceedingly comfortable for everyday driving. It’s the perfect mix of luxury, technology and capability, and that’s why it earned our Truck of the Year award.”

A group of 18 automotive journalists evaluated vehicles (cars, trucks, SUVs and crossovers) in four categories at the first Southwest Lifestyle Media Drive at Bondurant Racing School in Chandler, Ariz on Oct. 19. The panel ranked all the vehicles in areas relating to safety systems, storage solutions, comfort, fuel efficiency and performance. There were five awards given out and Fiat Chrysler Automobiles (FCA) took home two of them.

“Overall, FCA brought some excellent vehicles to the Southwest Lifestyle Media Drive and earned some well-deserved kudos for their entries,” Antioco added.

Learn more about the Southwest Lifestyle Media Drive, the vehicles honored and the participating journalists here.

Learn more about the 2019 Dodge Challenger SRT Hellcat here.

Learn more about the 2019 Ram 1500 Longhorn here.

Posted in Awards, Dodge, Ram