SEMA Custom Concepts for Dodge, Jeep, and Ram

November 18th, 2021 by

Mopar joined with Jeep Performance Parts (JPP) to show off seven concept cars at this year’s Specialty Equipment Market Association (SEMA) show. This year, SEMA took place at the Las Vegas Convention Center from November 2-5. The annual SEMA show is a place to show off customized options for Chrysler, Dodge, Jeep, Ram, and FIAT owners, as well as other car manufacturers, to create their dream car. We at Landers Chrysler Dodge Jeep Ram in Little Rock, Arkansas are specifically going to talk about the seven vehicles that were created from Dodge, Jeep, and Ram, base models. 


The Dodge concept is a modified version of the Dodge Challenger, titled the Dodge Challenger Holy Guacamole concept. The vehicle name “Holy Guacamole” pairs well with the green paint job designers gave it. The “Rotten Avocado” paint color and complementary green and yellow plaid seat inserts are just two details that designers chose to bring back the nostalgia of previous Challenger generations. The Holy Guac concept takes design cues from both the 2020 Challenger R/T Scat Pack Widebody and the 1970s Hiding under the hood is a HEMI V-8 engine. 


The Jeep concepts come from Jeep Wrangler 4xe, Wrangler Sahara, and Grand Cherokee L base models, as well as a Kaiser Jeep M725. Each concept starts with a different Jeep and takes them in a separate direction. 

The Jeep Wrangler 4xe concept takes the plug-in hybrid, drives it straight through the Jeep Performance Parts factory, and comes out the other side with a Gorilla Glass windshield, Ivory Pearl exterior color, tube doors, third brake light in the spare tire, leather seats, drain plugs, and more customizable accessories to make the 4xe concept seem futuristic but obtainable.

The Wrangler Overlook concept takes the Wrangler Sahara and, in the process of changing the Sahara into a three-row off-roader, stretches the roof upwards and adds rear bumper extensions. Stretching the roof allows more light into the cabin and better sun and night sky view for all passengers, via the sunroof.

The Grand Cherokee L Breckenridge concept changes enhance the most awarded SUV ever. It gets a new paint scheme and custom parts and cool details, like the Atmospheric Blue comfort pillows to give it an even sleeker ride. 

The Kaiser Jeep M725 concept’s base is a 1967 Kaiser Jeep M725 military ambulance. The ambulance went from a vintage vehicle to sporting enough customized JPP options to increase its off-roading capabilities. The M725 doesn’t lose any of its antique character though. The tan paint and seat covers blend well with the LED spotlight, raisable cargo area roof panel, backup camera, and Durabull truck bed liner. 



The Ram concepts are based on the Ram 1500 to create the TRX RexRunner and Outdoorsman. The TRX RexRunner’s concept was inspired by racing, so designers removed any features they deemed unnecessary, including the door to the glove box and the carpet flooring, to keep the 1500 concept lightweight. The RexRunner has a 6.2-liter Hemi V8 engine, with 702 horsepower and 650 lb.-ft. of torque under its hood. Both the TRX RexRunner and Outdoorsman take a more cohesive approach to their new paint jobs, sticking close to blue accents on the exterior. The Outdoorsman focused less on speed and more on supporting the Ram 1500’s natural hardworking design. The Outdoorsman adds a bed-slide system with dual rolling panels to ease the process of loading and unloading the truck bed. The Outdoorsman also has extra ground clearance, side rails, and bed racks with LED lights added to the corners. Both Rams take a crucial aspect of a Ram 1500 and amplify it with each performance part added or updated.  

While these specific concepts aren’t available for purchase, most of the individual accessories are available for you to add to your own Dodge, Jeep, or Ram, vehicle. 

Customize your vehicle search! 

Let us know which concept was your favorite in the comments!

Posted in Dodge, Jeep, Ram